Wednesday, January 29, 2020
Economics Commentary - article on the Haitian Earthquake Essay Example for Free
Economics Commentary article on the Haitian Earthquake Essay IN JANUARY last year, the quake causes the 2004 Asian tsunami, which kill 250,000 people and 300,000 injured. People were living under sheeting strung across wooden poles. There were too many vulnerable homeless people that aid agency cant fit them in tens. People are trapped in supermarkets, debris and so on. I feel really sorry for them and I hope casualtys family can be rest in peace. First of all, there will be a change in Haitis economy because theres a huge effect of Haitis production. Haiti lost 250,000 people and 300,000 people were injured. They lost loads of labor and enterprise just because of this. Labor are human resources providing power to make goods and services Enterprise is a firm is an owner of a factory or company e.g. Nike, Apple. Capitals such as Houses, hospitals and factories were destroyed. Capital is man made resources that use for production. Many animals got kill by this earthquake and tsunami and destroyed timbers theres loss of land. Land is natural resources that cant add by human. Clearly, Haitis production is decreasing. In this case, we can use a PPF to explain the situation. PPF is a curve that shows the combinations of 2 or more goods that can be produced using all available resources. Heres the PPF of Haiti before tsunami. PFF1 is Haitis PPF before tsunami and PPF2 is Haitis PPF after tsunami The PPF shift to the left means theres decrease at both actual and potential output. Actual output is what the country is currently producing and potential output is the maximum outputs you can produce will all currently resource. Because Haiti lost a lot of capitals, land, labor and enterprise, its production is running down. Therefore, its PPF shifts inward. Theres also economic decline and economic deterioration. Economic decline is the percent decrease in real GDP per annum and economic deterioration is decrease in living standard for everyone in the country. There is a shift of PPF because of the environment factors (earthquake and tsunami). There was a change of Haiti peoples demand because of the tsunami and earthquake. Demand is amount of a good or service that consumer are will and able to buy at a given price over a period a time. Whats the change of Haiti peoples demand? Tsunami and earthquake destroyed a lot things, one of them is food. Haiti people are in starvation, theres no more flesh food for them so their demand of canned food rose. It is because inferior goods demand if rise when theres war, natural disaster. Inferior good is a good that can replace another good as a substitute. The demand of Haiti peoples canned food This is a demand curve shows people in Haitis demand of canned food rise from D1 to D2. Because the demand determinate is not price of the good of itself, its environment, theres a shift of demand curve to the right. Demand determinants are factors that can affect the demand such as: price, consumer income, and low populations Evolution Haitis earthquake and tsunami are lost and a pain we would never wanted to happen and they took millions of peoples life away and destroyed thousands homes. Here are few solutions I think it might help to raise back the economy of Haiti. First of all is asking UN for help. The United Nations (UN) is an international organization whose stated aims are facilitating cooperation in international law, international security, economic development, social progress, human rights, and achievement of world peace. United nation will usually provided aid and food for refugees. Second is building hospitals and factories. Recovering labor and capital is an important step to get the economy back on track. Education is more important in Haiti than other countries. They need new blood to contribute for the society and thats where education is needed. Good people equal good country.
Tuesday, January 21, 2020
Senior Sim Essay -- Essays Papers
Senior Sim Before start playing the game and building up my corporation I have developed a strategic plan and I have set specific and attainable goals. My target was the maximization of profits in the long run and at the same time the satisfaction of customer needs. My target groups would be the entire market, including all the market customers even of different age, genre, sex, status, income, preferences because I am going to sell products which are consumed every day. After defining the name, the goals and the mission statement of my corporation, my first move was to find a good location for building up my department stores. Therefore I chose a city with a maximum number of potential customers (large population), with low or no competition, as well as with a close path to the ports so as to have minimal transportation costs. Therefore, before I started setting up the buildings I had to make a market research in order to find the profitability and the competitiveness of the target market and accordingly create a business strategy. Therefore, it was important to find a target market with low or no competition and with many potential customers as I stated before. So, after doing the market research I decided that the best market to enter was that in London, first, because it was large enough, and second because no competition existed there at that time, meaning many potential customers. Then, I had to decide where exactly to locate my department store in London. A store in the heart of downtown malls implied a large number of customers but at the same time, very high land and building up costs. I wanted to be an aggressive businessman so I decided to build my store in the heart of the town despite the high costs. I wanted to be the first corporation who would penetrate the market of London and I wanted to be successful and build a strong base. My next step after building my first department store was to have my port in order to bring the products to my store, and to set up the functional units in order for my store to operate. These included a purchasing unit linked with a sales and an advertising unit. The purchasing unit was responsible for buying the products from the suppliers and bringing them to the department store. Linking the purchasing with the sales unit enabled the products to move onward to the sales unit ... ...lace to build a new department store. Once more, I followed the same procedures in selecting the location as well as in setting up the functional units and managing the purchase-sales and advertising teams. In Sheffield I sell Chocolate Milk, Peanut Butter, Frozen Beef, and Lettuce. In addition to these strategies, when investing, I was also keeping an eye on the stock market. Profits could also be gained there, especially when buying another corporation's stocks, because buying a large stake in rival was probably a prelude to a takeover. This could benefit me not only from the rising stock price as the takeover would move along, but also when it would complete and the two merge, I would own stock in the parent. My principle always was that a frequent self-performance analysis would be essential for obtaining a profitable corporation. This implied looking upon the profitability, sales, shareholder value, customer satisfaction, product quality, brand associations, relative cost, employee attitude and performance and portfolio analysis. Depending on the results of the analysis I was planning my new strategies and of course expanding my department stores to other cities.
Monday, January 13, 2020
Gathering and Evaluating Sources
Associate Program Material Appendix E Strategies for Gathering and Evaluating Sources |Source |What makes the source credible or what does not make it |Explain in at least two to four | | |credible? Consider the following when addressing the |sentences what information you can | | |source: |gather from this source? | | | | | |What is the authorââ¬â¢s affiliation to any organization | | | |related to the subject of the article? Does he or she have| | | |an ulterior motive? | | | | | | |What is the authorââ¬â¢s experience with the subject, | | | |including academic or professional credentials related to | | | |the subject of the source article? Does she or he have | | | |what it takes to understand the complexities of the | | | |subject? | | | | | | |Does this article report on information that the author | | | |experienced personally, or is it a summary or retelling of| | | |information from other sources? How close is the author to| | | the actual information? | | | | | | | |Is the information current? When was the information | | | |published or last updated? Might there be resources with | | | |more current information? | | | | | | |In general, does the information in the source article | | | |match the information found in other sources? Or is the | | | |information different or unique? Can this information be | | | |confirmed by more sources than just this one? | | | | | | | |Does the source make any claims without having evidence to| | | |support them? | |Source name |What makes this source credible is that the author |The information that I can gather | |Modernismo and Modernization. |questions some of the central assumptions of cultural |from this source is the past | |Authors: Mazzucchelli, Aldo; |studies and looks for the proof or evidence that supports |traditions and costumes. This source| |Novel: A Forun on Fiction |the facts. The author has an articulate approach to |will give me a more in depth look on | | |current discussion of elements of modernity-material, |how or in what aspects has the | | |technological and cultural objects, which the author |traditions changed and the | | |presents both sides of the subject. This source is not up|modernization of Spanish America. | |to date it was published in 2006, it is however the most | | | |recent article I could locate. | | |Source name |This is one of my favorite sources because it is not bias |This source has everything that I | |Everybodyââ¬â¢s HERITAGE. |but it does contain opinions but they are backed with |want to include in my paper from the | |Authour: Dahlson,Conrad |evidence and facts. This source is not up to date but it |food to the religion to the arts and | |Source: Hispanic, sep2005, vol. 18|does have important information in it that has lead to the|music This source will give me | |Issue 9, |changes in Latino or Spanish culture. |information about the food, music, | | | |holidays and other aspects of the | | | |religious beliefs. | | | | | | | | |Source name |I find this online source to be credible by the amount of |This is one of my most recent sources| |http://ohioline. osu. edu/hyg-fact/5|research that has been done. I have researched the |that will include up to date facts | |000/5237. tml |references that this cites lists on the reference page and|and information on the Spanish | | |the facts have the right amount of evidence. The sources |culture. I will be able to find | | |that were used to create the page are form government |information about this cultures | | |websites and articles that have been published. family value, rituals and religious | | | |preferences, eating habits and | | | |celebrations and holidays. | | | | | | | | |Source name |The Americano is an online source that offers a top source|This source will give me the | |http://theamericano. com/2009/08/27|for Hispanic news and commentary. The article that I am |information of what aspects of the | |/hispanic-influence-in-the-united-|using was last updated in 2009. This source has a lot of |Spanish culture have influenced the | |states/ |statistics and has credible sources that have been |United States. This site also gives | | |researched. The website also offers up to date news from |information on architectural | | |all over the world. |influences as well as political | | | |influences. | | | | | | | | |Source name | | | | | | | | | | | |Source name | | | | | | | | | | |
Sunday, January 5, 2020
John Stuart Mill On The Modern World - 1544 Words
Immanuel Kant was a German philosopher born in 1724 and died in 1804. His writings on philosophy had influence on people all over the world. Centuries later, you can still use his work as a point of reference for issues facing the modern world. His writings were such that they brought a new dimension in religion, law and history. One of his more famous writings was in the form of a paper which includes the ââ¬ËMetaphysics of Moralsââ¬â¢ which form the basis for this paper. His view of morals is that our desires and emotions are categorically imperative, meaning that they are conscience driven. His philosophy is closely related to the golden rule which states that one should always act in accordance to the outcome that will give him the best outcome, while the categorical imperative rule of Kant seems to suggest that actions must be universal for them to be classified as either moral or immoral (Kemerling, Garth). John Stuart Mill on the other hand was a British philosopher born in 1806 and died in 1873. He has also influenced many philosophical views that still influence different aspects in different disciplines like sociology, politics and economy. He is probably most known for his developments on the theory of utilitarianism which he uses to explain morality. Mill argues that the usefulness or moral worth of an action is determined by its utility (pleasure or satisfaction derived from the consequences of the action). Mill suggests that our emotions are a basis for makingShow MoreRelatedUtilitarian Perspective On Feminism1563 Words à |à 7 PagesA Utilitarian Perspective on Womenââ¬â¢s Rights John Stuart Millââ¬â¢s discussion of the subjection of women leaves many scholars regarding him as one of the first feminist philosophers of his time. His work analyzes and questions the everyday perspectives on womenââ¬â¢s rights, and challenges common societal notions. Many philosophers today look to his work for a variety of reasons; some applaud his work for being ahead of itââ¬â¢s time. Others dismiss it, claiming that itââ¬â¢s flawed due to personal attachment.Read More`` On Liberty `` By John Stuart Mill1458 Words à |à 6 PagesJohn Stuart Mill was an English philosopher and a progressive in British politics during the 17th century. He lived during a time of political transformation in England caused by the Industrial Revolution. The Industrial Revolution brought social mobility to the middle and lower class, along with more political participation. With this newfound freedom, the people of England felt their liberties were being diminished because they had the ability to accomplish all the more but in some cases, couldRead MoreThe Subjection Of Women By John Stuart Mill1724 Words à |à 7 PagesWritten by John Stuart Mill in 1860-1861, as the Victorian era took place in England, ââ¬Å"The Subjection of Womenâ⬠is a critical piece of analysis in regards to the status of women in society and their unequal relationship with the opposite sex. During Mill s lifetime, women were considered to be inferior to men by custom and laws, and therefore, they were expected to be submissive in nature. Deeply influenced by the ideas of his wife Harriet Taylor Mill, and John Stuart Millââ¬â¢s own beliefs, ââ¬Å"The SubjectionRead MoreThe Theories Of Pleasure And Ethics1544 Words à |à 7 PagesHuman beings can be pleasured in many different ways such as mentally or sexually. Everyone has different but shared values of ethics and how happiness is needed to fuel morality itself. Some interesting gentlemen such, Friedrich Nietzsche and John Stuart Mills were important influential philosophers from the early 19th century. Iââ¬â¢ll be comparing both philosophersââ¬â¢ theories of pleasure and ethics. Also, Iââ¬â¢m going to focusing on the major similarities and differences they individually perceive on bothRead MoreHappiness And Happiness1736 Words à |à 7 Pagesthe 3 time period will be addressed: Historical utilitarianism, Classical utilitarianism, and Modern utilitarianism. They are very similar but have important miniscule differences in them that separates them from each other but overall share the same concept of happiness. Key words:Utilitarianism, Modern utilitarianism, Classical Utilitarianism, Act/Rule utilitarianism, Jeremy Bentham, John Stuart Mill Utilitarianism The Utilitarianism philosophyââ¬â¢s concept is mainly characterizedRead MoreIndividualism And Liberty By John Stuart Mill1196 Words à |à 5 Pages In the essay, Liberty, written by John Stuart Mill, Mill states that individualism is the theory that ââ¬Å"[o]ver himself, over his own body and mind, the individual is sovereignâ⬠(7). Before coming to this conclusion, Mill first explains that individualism and liberty were defined in ways far different from definitions now and that true individualism did not exist until later in history. It takes him several paragraphs and even chapters to finally suggest that a man, by himself, is free to do whatRead MoreJohn Stuart Mill on Classical Liberalism and Modern Liberalism2119 Words à |à 9 PagesJohn Stuart Mill was a classical liberal thinker and believed, through the influence of his father, that man deserved to live a life that promoted the greatest amount of happiness with limited government intervention. Mill grew up with the belief that there was no God and therefore believed that man is born inherently good; government should be limited to allow individuals to make thei r own decisions from their inherently good instincts; economic freedom provided individuals with the protection ofRead MoreShould Slave Contracts be Legal?1278 Words à |à 6 Pageswithout coercion are justified in a free society. The philosophies that best illustrate this moral idea are Robert Nozickââ¬â¢s theory of libertarianism and Fredrick Douglassââ¬â¢s theory of coerced slavery; and it is best negated by John Stuart Millââ¬â¢s theory of utilitarianism and John Lockeââ¬â¢s theory of classical libertarianism. Robert Nozickââ¬â¢s theory of libertarianism does specifically affirm non-coerced slave contracts, however Nozick best describes his reasoning in his work Anarchy State and Utopia, claimingRead MoreTo What Extent Does Modern Liberalism Depart from Classical Liberalism1624 Words à |à 7 Pagesassumptions about the nature of humankind and society. Modern liberalism developed around 1870 as a result of both philosophical and practical changes, including mass industrialisation. Classical liberals argue that modern liberalism has broken the principles of doctrines central to liberal thought whilst modern liberals claim that they are simply adapting and building on classical liberalist ideas. This essay will discuss the extent to which modern liberalism departs from classical liberalisms by analysingRead MoreEssay Kant vs. Mill: Human Rights and Utilitarianism1729 Words à |à 7 Pagesincluding philosophical theories in the past. This paper looks at the theories of two philosophers, Emmanuel Kant and John Stuart Mills, and how their teachings can be used to explain the sources of human rights. Kantââ¬â¢s moral philosophy is very direct in its justification of human rights, especially the ideals of moral autonomy and equality as applied to rational human beings. John Stuart Millsââ¬â¢ theory of utilitarianism also forms a solid basis for human rights, especially his belief that utility is the
Saturday, December 28, 2019
Essay about Organizational Behaviour - 1051 Words
Amazon.com My essay will introduce the culture and organizational strategies of Amazon.com. I focus on the evolution of Amazon.com, the organization culture with the Scheins three levels of culture, the truth of working on Amazon, why is amazon so successful on the basis of organizational strategies and how to improve in the original basis. Organizational culture could be the core of the company and exists from the start of Amazon.com. Organizational culture is the shared values, beliefs, and norms which influence the way employees think, feel, and act towards others inside and outside the organization. The culture can be divided into three levels by Edgar Schein. The first level of culture is surface manifestations. Amazon.com isâ⬠¦show more contentâ⬠¦Basic assumptions are the core of Scheins three levels. This culture started with the thinking of founder and then it develops through a shared learning process. The leader makes some rules to guide the employees behaviour. The workers enjoy themselves in the comfortable work environment and clearly know what they should do in a responsible manner in organization. They need to click goods for customers among the shelves quickly and accurately. From other factor, the leaders should guide them and provide maximized benefits to employees such as salary, holiday and h appy job environment. This organizational culture of Amazon.com belongs to task cultures as a lattice in Handys culture typology. Task cultures are job and project oriented. Workers of Amazon.com get the job done through the enthusiasm and responsibility. They work as a team efficiently and productivity. The strong cultures are the characteristic of Amazon.com and allow employees to identify themselves in the organization. The warehouse workers indicate they very like the friendly environment in Amazon. One of the organizational strategies of Amazon.com is motivation which bases on drives and needs. Motivation is the cognitive decision-making process through which goal directed behavior is initiated, energized, directed and maintained (Huczynski). According to the theory Y by Douglas McGregor. Amazon believe their employees have self-motivated andShow MoreRelatedOrganizational Behavior And Organizational Behaviour1644 Words à |à 7 PagesThe above drawn figure shows about organisational behaviour. It highlights the bonding among human behaviour in organizational settings, the individual - organization interface, the organization, the environment surrounding the organization. In an organization each and every individual brings its own experience, managerial and effective skills. Classical Organizational theory:- Popovich (2010) said that in this theory, the concentration mainly goes in how an organization can be structured inRead MoreOrganizational Behaviour1455 Words à |à 6 PagesIf you were CEO what would you change and why - provide your recommendation with a Before and After Organizational chart. - If you are not working at this time - use a past employer. Ans 1. Table of Content * Introduction * Discussion * Complete assessment of the company I work for ââ¬â M. Muhammad Shafi amp; Co. * What would I change as the CEO and why * Organizational Charts, Before and After. * Bibliography Introduction Change is very important for any organizationRead Moreorganizational behaviour1261 Words à |à 6 Pages Organizational Behavior MG6013 The exploration of the theories, research and practices that allow a better understanding of human behavior in organizations. Topics include motivation and job satisfaction; decision making; group dynamics; work teams; leadership; communication; power, politics and conflict; organization culture, structure and design; impact of technology; management of work stress; organizational change andRead MoreOrganizational Behaviour Analysis28615 Words à |à 115 Pagesconfusion, also goes under several different names, some of which you will encounter when reading texts on the subject. The two main areas are generally called Human Resource Management (HRM) and Organisational Behaviour (OB), but the field is also sometimes called Organisational Analysis (OA), Behaviour in Organisations (BinO), Organisation Studies (OS), and a host of other names, including the practitioner area called Organisational Development (OD). There are, in fact, subtle nuances and variations inRead MoreOrganizational Behaviour Issues1427 Words à |à 6 PagesFinal Report- Organizational Behavior ââ¬Å"Issues in Organizational Behaviour based on own experiencesâ⬠Student No. Structure: 1. Introduction 2. Main Body and Recommendations 3. Conclusion 4. References What is Organizational Behaviour? Organizational Behaviour is nothing else than developing our understanding and development of people skills. A multidisciplinary field devoted to understanding individual and group behaviour, interpersonal process and organizational dynamics. DifferentRead MoreThe Development Of Organizational Citizenship Behaviour3154 Words à |à 13 Pages2001). Out of this comes the development of Organizational Citizenship Behaviour (OCB). OCB represents ââ¬Å"individual behaviour that is discretionary, not directly or explicitly recognised by the formal reward system, and in the aggregate promotes the efficient and effective functioning of the organizationâ⬠(Organ 1988, p. 4). The study of OCB has become increasingly important as the prevalence, importance, and costs of counterproductive, or deviant, behaviour in the workplace have been increasingly recognisedRead MoreOrganizational Behaviour And Communication Issues Essay1452 Words à |à 6 Pages1.0 INTRODUCTION In this case-study for Electra Productsââ¬â¢, I will be addressing relevant, organisational behaviour and communication issues that must be addressed in order to ââ¬Å"revive the failing companyâ⬠(Samson, 2012). Specific recommendations will be offered to further assist in focusing on the key outlined issues and what actions would be most appropriate to take from this point. Throughout the report, it is clear the attitudes of staff are becoming unfavourable and has resulted in a lack ofRead MoreRoot Metaphors as an Aid to Understanding Organizational Behaviour3097 Words à |à 13 PagesRobert Allen 11500024 Root metaphors as an aid to understanding organizational behaviour and their relevance to organizations in a knowledge based economy. Introduction The use of root metaphors to provide insight into organizations seems to be seen as a useful if limited way of understanding their complex natures (Morgan, 1997) (Andriesson, 2008), which may have been more suited to the industrial age. The rise of the Knowledge Based Economy (KBE) and post-industrial organizations pose furtherRead MoreOrganizational Citizenship Behaviour (OCB) Essay1796 Words à |à 8 Pagesï » ¿What is organizational citizenship? Explain the links between the various types of organizational citizenship behaviors and job-related outcomes. In what ways does organizational citizenship affect organizational performance? Illustrate with examples where appropriate. Organizational Citizenship Organizational citizenship is an organizational success that consists of supports from the volunteers of individuals and behavior (Business Dictionary 2013). Organizational citizenship behaviors (OCB)Read MoreIndividual Analysis Paper on Organizational Behaviour2511 Words à |à 11 Pagesto creating and expanding opportunities for children and adults with disabilities. This is demonstrated by their agencies contribution to the realization of an individualââ¬â¢s choice of caregivers, support, housing, and employment opportunities. Organizational Design/Culture: 1. How is it structured as regard to organization? 2. What is the culture of the organization? The very nature of the field of industry requires one to be very flexible and be willing to quickly adapt to the non-ending
Thursday, December 19, 2019
Unit 1 1 Essay - 858 Words
DQ #1: Reflect upon the personal journey that led you to this program. Share a transformational event that drove you into this doctorate program. Who, in your life, was the most influential in leading you to advance you to this level of study? How would you expect this program to change your life? What is your personal vision for your future work? Within these questions, please review and incorporate one peer-reviewed journal article relating to the potential impact of doctoral studies. The intent is to begin to develop your skills in scholarly research and writing. The transformational event that drove me into this doctorate program is a little strange, 10 years back one of my colleagues started calling me doctor and in somehow Iveâ⬠¦show more contentâ⬠¦REFERENCES Authors: Burrell, Darrell Norman1 dnburrell@excite.com, Source: Vikalpa: The Journal for Decision Makers. Jul-Sep2006, Vol. 31 Issue 3, p13-17. 5p. Authors: Zlomek, Erin, Source: BusinessWeek.com. 5/2/2014, p6-6. 1p. Authors: Matos, Frederico, Source: Journal of Higher Education Policy Management. Dec2013, Vol. 35 Issue 6, p626-638. 13p. DQ #2: Plagiarism is a major challenge in many quality academic institutions. Review the literature on plagiarism including the plagiarism web site (click here). How do you plan to ensure the originality of your work within this program? Provide specific steps that will guide you to writing with integrity at the scholarly level. Make sure you properly cite the sources used. Also, for future reference, research sources at the graduate level need to be research journal articles. Generic web sites such as Wikipedia and dictionaries are very ambiguous and general. Some are not reliable at all like Wikipedia. Avoid the use of such sources in any graduate level work unless directed by the course/professor like in the case of the plagiarism web site. In todayââ¬â¢s era of education, plagiarism is a global issue; each academic institution is facing heavy issue. Plagiarism is derived from the Latin word ââ¬Å"predatoryâ⬠, which means kidnapping or theft. Plagiarism, broadly defined, encompasses presenting other peopleââ¬â¢s ideas as your own without clearly givingShow MoreRelatedUnit 11983 Words à |à 8 PagesPhoenix collegiate 12H Unit 1 The Business Environment Contents Task 1 Two Businesses on our door step * Types of businesses, purpose and ownerships of two contrasting businesses * Different stakeholders who influence the purpose of two contrasting businesses * How are two contrasting business are organised? * How the styles of organisation help them to fulfil their purposes? * Points of view of different stakeholders seeking to influence the aims and objective of twoRead MoreUnit 11499 Words à |à 6 PagesThis eight-step process follows the circular pattern shown below, within which current problems are solved and new problems are identified on an ongoing basis. Figure 1 ââ¬â The Simplex Process Below, we outline the tools and strategies you can use for each stage of the problem-solving process. Enjoy exploring these stages! Step 1: Find the Problem (Questions 7, 12) Your score is 5 out of 10 à à Some problems are very obvious, however others are not so easily identified. As part of an effectiveRead MoreUnit 11660 Words à |à 7 PagesCreate a mapping similar to figure 1-1 for the decimal number 2931 using either paper and pencil or a word document. Exercise 1.1.2 Create a mapping similar to figure 1-2 for the binary number 110 using either paper and pencil or a word document. Exercise1.1.3 Create a mapping similar to figure 1-3 for the binary number 11 using either paper and pencil or a word document. Exercise 1.1.4 Create an expanded mapping similar to figure 1-3 for the binary number 10010 usingRead MoreRing Contraction Of A Ring1556 Words à |à 7 PagesRING CONTRACTION All the carbons of a ring are equivalent (a ring has no ends like an open-chain compound does),1 ring compounds can be classified as either monocyclic or polycyclic compounds. As the word ââ¬Å"contractionâ⬠means shrinking, ring contraction can be defined as the process of shrinking larger ring compounds which are less strained into a more strained smaller ring structures. Instead of making small strained ring by chemical reaction which is very strenuous to do, ring contraction is a processRead MoreUnit 11359 Words à |à 6 Pagesvisual difficulties, - learning disability, difficulties understanding, - physical illness or disability, - distress - dementia or confusion, - lack of time - physical and environmental barriers. 3.3 The ways to overcome barriers to communicate. 1. Physical and environmental barriers. - provide a private situation when we have personal matters to discuss (e.g. put the curtains around the bed, use counseling room when convenient or necessary), - make sure the place is not too noisy, - temperatureRead MoreNt1330 Unit 1 Exercise 1768 Words à |à 4 PagesIP Addressing Scenario Unit 1 Exercise 1 ITT Technical Institute Floyd Washington Jr. April 4, 2015 When setting up a network that will consist of many host computers, one of the first things that an administrator must do is to determine what class of networks that they must administer to a given business. This is the point where every administrator must know how to implement classful and classless IP addressing. A classful network is a network addressing architecture used in the internetRead MoreEssay on Unit 1 Exercise 1828 Words à |à 4 Pages1310 Unit 1 Exercise 1 Guido Libreros 0 Unit 1. Exercise 1. Local Exchange Course Objectives and Learning Outcomes In this Exercise, you will explain how data travels long distances in a real world example. Assignment Requirements Online gaming is big business these days, with thousands of people connected to each other every minute. Games like Call of Duty and World of Warcraft connect massive numbers of players, sending both data and voice communications back and forth in real-time. In a 1-2 pageRead MoreThe Agar Of Agar Plate1096 Words à |à 5 Pages The results for lab number 1 and 2 where thatââ¬â¢s at the Agar in the plate shifted to the left side of the Agar plate. As a result, it was a failure. This was an indication to start the experiment portion of lab number 2 over again. The results for lab number 3 was successful. Look at figure number 1.0 on page 17. The plaques are distributed nicely throughout the Agar plates. The plaques are also opaque, large, and without any white spots known as contaminates. Lab number 5 revealedRead MoreEssay MDM4UB key questions Unit 3 ILC 97%1981 Words à |à 8 Pagesï » ¿Unit 3, Key Questions MDM4U-B Lesson 11 42.a) ii): equal to about half. There are 26 red cards out of a deck of 52 playing cards. Therefor the theoretical chance of drawing a red card is . b) i): equal to about 1. The sun shines all year round, including the summer. Even though you may not be able to see the sun cause itââ¬â¢s hidden behind clouds itââ¬â¢s still shining. c) iii): equal to about 0. When you roll two dice, it is impossible to roll a sum of 1. The lowest sum you can roll with two diceRead MoreIS3120 Unit 1 Assignment 1811 Words à |à 4 Pagesï » ¿IS3120 Unit 1 Assignment 1 Johnson Company provides networking components and services. Today we are using the yellow pages for advertising, which is still useful but outdated. In most businesses today use other methods such as In person by using sale representatives. Mostly all the businesses today use the internet to reach out to customers, either by having a website, social media, sending emails or even newsletters. There are some that use a totally different approach, some of which include video
Wednesday, December 11, 2019
Data Driven Marketing and Advertising â⬠MyAssignmenthelp.com
Question: Discuss about the Data Driven Marketing and Advertising. Answer: Introduction: The Association for Data-driven Marketing Advertising (ADMA) has outlined seven key features that should be adhered to for direct marketing. The key responsibility for ADMA is to set acceptable standards that are to be followed by the stakeholders their direct beneficiaries for the purposes of future growth. Code of principles is one of the focuses of ADMA alongside ethical regulatory considerations, rules, resources and outcomes. The 7 core principles that have been developed by ADMA are discussed below. The consumer is put first, through protection and empowerment. This is the main principle which benchmarks all the others. Based on these principles, the members are advised and encouraged to reach out to the customers, which is not one on of the approaches based on the regulatory requirements. ADMA believe that respecting the customers increases the probability of influencing their purchasing decisions, hence favouring their underlying products and services. The expected outcomes after following and respecting the principles include compliance and confidence for the consumers, commercial growth and business focus. The second principle emphasizes the use of data as a basis for marketing and advertisements. This principle directs the businesses to responsibly collect, use, store and maintain data based on the regulatory rules. Also, the marketers/businesses are urged to avoid engaging in marketing strategies that are exploitative and intrusive to the consumer needs. A disclaimer has been developed by ADMA to let the companies take personal responsibilities for any actions. There are rules that should be adhered to base on the responsible use of data with respect to advertisements and marketing. Among the rules include compliance with the rules and regulatory provisions that are related to the data handling processes. It the obligation of the members to ensures sensitive handling of the data to maintain integrity and privacy of the information. All integrity issues that might arise from using data for marketing and advertising should be handled effectively to avoid hurting and misleading the cust omers. Customers should have the choice to make informed decisions on whether or not to provide their personal information. This indicates that all information obtained from the customers should be out of their willingness. The members have the obligations should provide a Value Exchange to the customers to persuade their adherence in giving personal information. The members have an obligation of using the collected customer data fairly without selection and intimidation. The customers have the right to efficient, prompt and courteous services to their customers. As a concern for promoting fairness, all the arising concerns and queries should be addressed effectively. Transparency is also another concern about how the information should be gathered from the customers. Every move concerning the collection and use of the information should open up to the customers. As a way of protecting the customers, they should be informed every detail concerning the data being collected and how the data will be used. Honesty: - the companies and members are obligated to honesty towards their customers. In this manner, they should always honour their promises, hence avoiding any misleading engagements. Therefore, any actions and decisions that can create a negative public view of the data-driven marketing focus should be avoided. Finally, the members and companies attached to ADMA should value the security and safety of the information acquired from the customers. In cases where the data is no longer useful to the company, it should be de-identified to avoid its connection to the customers, which lead to information leakages. Most of the customers stated that they bought a home theatre system at around $1, 200. The minimum price a competitor home theatre system was bought was $1,000 and a maximum of $3,499. The distribution of the competitors price of home theatre system is skewed to the right with most of them having a price below $2,000. Table 1: Mean and median of High-end widgets High end Widgets Market share 2008 Market share in 2009 Sep 0.288 0.288 0.439 0.424 0.199 0.192 Oct 0.281 0.225 0.414 0.329 0.187 0.149 Nov 0.262 0.253 0.384 0.371 0.174 0.168 Mean 0.292 0.267 Median 0.285 0.260 Time series analysis Has widget market share increased between September 2008 and 2009 According to figure 2 above, it is clearly seen that the market share for September 2009 was slightly higher as compared to September 2008. The market shares for both years were obtained by calculating the sales ($000) by market size ($000). The obtained variables were then plotted into a line graph hence generating the figure 2 above (Tsay, 2013). According to the data, the market share increased from an average value of 0.142 in 2008 to 0.156 in 2009 which accounted for 10.07% increase. The markets of low-end widget markets are generally below the mid-level widget markets from 2008 to 2009. Both markets form predictable time series with changes following specific patterns. For instance, low-end markets decrease significantly from September to some point before October, then a sharp increment to early October. Then the same series repeats in October to November, forming a predictable pattern for the general low-end markets time series. Mid-level time series trends behave in the same manner, though in a much predictable way. Within a month, the markets are constant in the first part, then increases sharply to around mid-period, then decreases sharply to the end. The same pattern is experienced through the entire period, hence creating a predictable series, hence generating more helpful information for administrative decisions (Business Victoria, 2017). According to figure 4 above, the television advertisement does not seem to have influenced the sales of high-end widgets because there does not seem to have any changes in the sales trends. High-end widget sales seem to have predictable trends for both 2008 and 2009. The television advertisement could have created a positive effect on the sales of the trends could have should significant changes in the sales patterns (Faisal, 2016). Table 2: Descriptive statistics for the three categories of widgets Low-end widgets Mid-level widgets High-end widgets Mean 0.080 0.130 0.292 Standard Error 0.011 0.012 0.033 Median 0.086 0.128 0.281 Standard Deviation 0.038 0.043 0.100 According to table 3 above, the market trends for the three categories seem to be approximately normal because the median and mean values have minimal deviation. However, high-end widgets have the highest standard deviation, which needs to be managed by improving their marketing strategies to normalize the sales patterns. Based on the range statistic, low-end widgets have a larger variation compared to mid-level widgets. Proper marketing strategies can also be helpful in improving the sales distribution. According to the line graph below, all the three categories experience seasonal effects on their market trends which can be smoothened by performing more organized marketing and advertisement strategies across all potential customers (Ryan, 2014). I have decided to use the line graph because the data is in form of series showing market shares for different categories of the widget. Also, the trends and changes in markets share are displayed using the line charts effectively. Other predictive models can also be developed on the basis of a live chart such as linear regression and exponential among others. These predictive models help in determining and predicting future occurrences (Business Queensland, 2017). According to the figure 6 above, the market share for high-end widgets can be predicted for September, October and November for the year 2010. The figure above displays a linear equation to be used in the prediction task and it also predicts displays an extended linear prediction line to show the possible markets share for 2010 (Anderson, 2011). The prediction calculations are shown in the table below based on the FORECAST() function in excel. Table 3: Predictions for High-end Widgets Market Share Year Time High-end Widgets Market Share Mean 2010 Sep 19 0.276 0.276 20 0.276 21 0.276 Oct 22 0.276 0.275 23 0.275 24 0.275 Nov 25 0.275 0.27426 0.274 27 0.274 The predicted values for September, October and November market shares for high-end widgets are reducing because the prediction equation has a negative slope coefficient (Brockwell and Davis, 2016). Also, observing the trend of the market shares for the high-end category shows a reduction in share values in time. Australian College of Specialist Make-up has been in existence from 1986 indicating that they have enhanced their skills and mode of passing knowledge to those who enrol for professional courses in their institution. They have gathered commendable experience in the make-up industry and that is what had influenced their unwavering trust from the Australians and the international community at large. The scope of the study is to understand the key factors that have made Australian College of Specialist Make-up succeed and maintain their positions ahead of other colleges offering the same courses and services within the country. The success of an institution is influenced by various factors including customer perception, information hovering the public domain about the institution, location and their marketing strategies among others. In this case, qualitative and quantitative information will be compared to Australian College of Specialist Make-up among other competitors such as Austral ian College of Beauty Therapy, Melbourne Polytechnic. The main tools used in this research is online research where qualitative and quantitative information about Australian College of Specialist Make-up and its immediate competitors mentioned in the section above. Information such as the level of experience, location, and amount of tuition fee, modes of advertisement and the quality of services offered will be researched and recorded for comparative purposes. Main sources of information will be their official websites for the colleges among other authentic sites. About Australian College of Specialist Make-up (ACSM) ACSM is a learning institution which is specialized in beauty makeup and it was founded in 1986 with experience of close to 31 years. They have only established one campus which is located on Stirling Street in Perth. The college has chosen to work with quality makeup products from Kryolan and MAC. They have customized and developed the learning areas, which provides the best experience to the students, hence producing qualified and experienced professionals. Their choice in using beauty products and specialists from the above-mentioned brands has improved the chances of employment for any graduate from the college. ACBT is a high education learning institution offering courses on beauty therapy. It was started in 1986 and it is located in Perth City. It is registered to Australian Skills Quality Authority and approved by Comit International dEsthtique et de Cosmtologie(CIDESCO), which is a global standards setter for beauty and SPA therapy. Although it is affiliated with other brands for beauty products, it has not fully initiated business relationships with these brands such as Lycon, MAC, AHAVA, and ULTRACEUTICALS. It could be better for the institutions marketing strategy which would both benefit the students and the college if there was a full affiliation with these brands (ACBT, 2017). Melbourne Polytechnic is a higher-learning institution offering various professional courses including beauty and make-up specialization. Therefore, make-up specialization is not the only professional course the polytechnic is focusing on, hence compromising its quality because of the time spent by the administration in developing a conducive environment for the students. Implications of Australian College of Specialist Make-up There are business opportunities that ACSM is facing in the current market of beauty therapy. There are a lot of individuals who are wishing to enrol in beauty courses because it is one of the thriving business in the contemporary world. One of the main opportunities is the fact that they have a huge following and people believe that it is one of the best in Perth City. The other advantage is that it offers part-time class, hence favouring individuals living in Perth city who are working or committed to other businesses and wish to study beauty. The main challenge and business threat ACSM is facing are that ACBT is located within the same locality and there is a big chance that compromising their quality of services might lead to deviation of their customers to the best available option. Therefore, ACSM has no option but to maintain the service quality, engage in better and improved marketing strategies such using their social media platforms to communicate and advertise their services. They should also continue engaging qualified professionals as they have always done and even increase the number of affiliated beauty products brands to improve the choices for their customers. As they have improved the employability chances for their students by creating beneficial business relationships with Kryolan and MAC, they should increase the list, which will also be a productive marketing strategy. This is because the students will opt to study in an institution whose certificate has a greater guarantee of winning in the job market. ACSM has also ensured that the number of students enrolled in a course per year is at its best size to allow best learning environment for every student. This is also another business opportunity that they should engage in to maximally to avoid losing customer trust. Australian College of Specialist Make-up Performance (ACSM) ACSM has performed great by training competitive professional who has flooded the beauty and SPA career. They has have also perfumed excellent by ensuring they create helpful channel which the students can effectively use to get employed after graduating. Based on the reports and replies observed in the social media platforms, their customers are adequately satisfied with their services. Also, their platforms have 5-star reviews, which is a clear indication that they offer quality services. Their Facebook page review is shown in the figure below. It is a good idea for business to keep their performance information highly confidential to avoid counter attacks by the competitors. ACSM has ensured that there is limited leakages for their business transaction information, hence the only information I could get was qualitative. The institution has strategically created their advertisement and scheduled their activities, hence ensuring the customers get the best information about their services. They develop brochures to inform the interested parties about the institutions and improvements in their services. They also create events that sensitize the community and the world as a whole about their focus. Below is an example of the upcoming event that will benefit the participants and showcase their competitiveness in the beauty market (ACSM, 2017). References ACBT (2017). About Us - Australian College of Beauty Therapy. [Online] Australian College of Beauty Therapy. Available at: https://www.acbt.com.au/about-us/ [Accessed 18 Nov. 2017]. ACSM (2017). About ACSM Specialist Make Course in Perth | ACSM. [Online] Australian College of Specialist Makeup. Available at: https://www.acsm.com.au/about/# [Accessed 18 Nov. 2017]. ADMA (2015). Adma.com.au. Available at: https://www.adma.com.au/sites/default/files/ADMA-Code-of-Practice-1-Sept-2015.pdf [Accessed 17 Nov. 2017]. Anderson, T. (2011). The Statistical Analysis of Time Series. New York, NY: John Wiley Sons. Brockwell, P. and Davis, R. (2016). Introduction to Time Series and Forecasting. Cham: Springer International Publishing. Business Queensland (2017). Develop a marketing strategy | Business Queensland. [Online] Business.qld.gov.au. Available at: https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/strategy [Accessed 17 Nov. 2017]. Business Victoria (2017). Marketing strategies and tactics | Business Victoria. [Online] Business.vic.gov.au. Available at: https://www.business.vic.gov.au/marketing-sales-and-online/increasing-sales-through-marketing/marketing-mix-strategies-and-tactics [Accessed 17 Nov. 2017]. Faisal, A. (2016). Marketing Strategies in Online/Digital Marketing. Account and Financial Management Journal, 3(1). Ryan, D. (2014). Understanding digital marketing: marketing strategies for engaging the digital generation. Choice Reviews Online, 52(05), pp.52-60. Tsay, R. (2013). Analysis of financial time series. Hoboken, N.J.: Wiley.
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